The world is working within increased complexity, are you?

IFD DNAThe challenges of managing in today’s worlds are tough, very tough and demanding. It is so volatile, potentially disruptive and full of risk. Organizations are simply struggling to shed their clothes of the 20th century and find a way to smoothly manage into becoming more adaptable and agile in form. They are adjusting to offer consistent responses to instability in the most effective ways, to keep adapting to the consistent market challenges,and in so doing profiting from meeting that latest challenge or disruptive opportunity.

The problem is you simply can’t manage this smoothly, it will be highly disruptive as the organization re-equips themselves and learns, often in the hardest way possible, through failure, through experimentation, through risk-taking . Innovation is increasingly seen as the pathway forward in capturing growth and grabbing any advantage, even if these are increasingly transient. Yet as we look towards building our innovation capabilities we need to work in totally different ways and see ‘things’ in new ways.

Innovation in itself is also a force of instability and we need to find ways to embrace much of its uncertainties by understanding its dynamics. We need to have a major shift in our organizational thinking, needed to find the appropriate new balance within those dual ‘tensions’ of ‘stability’ through efficiency, with its opposite, ‘change’ driven by innovation. It is these dynamic forces within the world we work that require us to respond by building that capacity for managing those ‘dynamic’ innovation capabilities, that today’s markets are requiring and organizations are needing to master.

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Understanding the value creation potential of fitness landscapes

Fitness training visual

The greater fitness you achieve equates to more value creation potential.

  • The ability to inter‐couple landscape entities, to constantly combine the different capabilities in different often unique ways and exploit individual interactions alters your dynamics to innovate and does improve repeatable cycle times from this constant recreation potential.
  • The key is to know what these capability points are – by dynamic linking those that are important and ignoring those that are not.
  • By learning from these experiments or adaptive walks you can quickly operationalize routines that can be quickly absorbed across the organization and so reduce uncertainties and strengthen the capabilities.
  • The ability to create ‘natural tensions’ from this fitness learning triggers the need to further explore and search out different combinations, this adds even further to your dynamics of innovation understanding.
  • Tensions can be healthy if channeled correctly, these are the ‘value insight’ moments where diverse knowledge suddenly combines into new potential innovation activity.

We need to search for clear distinctive capabilities so they can emerge and combine in new ways; these are your dynamic points for innovation.

These are unique to you, they make you distinctive. They lead you to new growth, new creations, new opportunities to innovate. You evolve. You constantly look to combine in different ways to stay ‘dynamic’ and sustaining.

If you would like to learn more then please contact me and we can set up a ‘decent’ conversation or meeting to talk through this specifically. Contact


Moving along the path to innovation fitness

Here, we are searching for the dynamics within the innovation system, that once recognized, can be constructed for a more dynamic innovation fitness solution. We are looking to improve the innovation performance engine within organizations.

These dynamics are made up of the capabilities and competencies that reveal and clarify what is required as the relevant traversing points needed to achieve improving innovation success, to move you more effectively towards your strategic innovation goals and build a fitter, more responsive and dynamic organization around its needed innovation capacities.

The lead explorer to walk you across this innovation terrain is Paul Hobcraft

The Journey Roadmap for Traversing with Innovation Fitness Dynamics

By exploring and modelling the mutual dependencies you get to see how the existing and alternative future innovation system  will behave as you begin to map out and recognize the different emphasis points that make up your innovation system. You can begin to identify what are the more important dynamic ones that require a more dedicated focus and placing more of your resources behind, while others can evolve at their own pace or simply improve as they are far more dependent on the dynamic ones than you realized initially. These can get simply get ‘pulled along’ and rise equally in their performance.

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How do you see your innovation journey?

Two people could be standing up on the mountain, looking out across the same landscape but see the journey in different ways.

The question is how do you see the journey to achieve innovation fitness through two different ‘cloud’ maps

Your journey to innovation fitness-view one

Or do you see this journey totally differently, not what it needs to cover but the route and challenges it will need to work out?

The alternative possible view of your innovation fitness journey

Irrespective the terrain can look rugged and challenging. Are you ready to begin your journey?

Mapping out a rugged innovation terrain

When you climb mountains, the fitter you are the better you climb. Equally the higher one wants to climb (innovation ambition), the harder it becomes to climb to those new levels. Our ability to climb required two clear points of understanding.

Firstly what we are trying to achieve so we get a rough idea of what we want to achieve, in strategic objective, in our innovation goals and in aligning them. Secondly we require knowledge, a clear working knowledge of how innovation can work for us.

We learn by exploring, the more peaks we cover we improve our knowledge and experience. We build our knowledge landscape. The more we understand each other, the more we can collectively climb and scale our innovation fitness. The more we learn and scale the more we can explore sub peaks on smaller, experimental levels, all contributing to our growing knowledge and fitness to innovate.

Exploring the rugged terrain early helps.

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Finding time for dynamics within the capacity to innovate

IFD Massive Dynamic

Do we know what  the dependencies and complementaries for building and sustaining innovation success are? How do you sustain innovation, is it more through the structuring of everyday work, by creating a particular set of social rules and resources that foster specific routines? Really, that does seem to me as sounding a little too easy, or we all would have got to this point but we haven’t,when it comes to managing innovation. Innovation seems to conflict with everyday work.

The reality is we can’t ‘create’ rules or specific routines when it comes to our need to constantly innovate, there is a host of constantly changing variables, risks and conflicts that need constant adaptation to those specific circumstances, yet we can learn more on the underlying principles and approaches.  So how do we manage this in everyday work, inside organizations hell bent on managing efficiently. Certainly I buy the argument that Innovation should become part of everyone’s job on a daily basis so they have the space and potential to work on it constantly but what does this require? This is part of our journey within seeking innovation fitness through its dynamics.

Here we begin….

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The Really Pressing Need of Innovation

IFD Critical

Let me firstly outline the REAL challenge I see with innovation.

Knowing what are the critical factors and their dependences for sustaining innovation success is vital to understand so that an organization can place the appropriate resources behind them. The questions are: which are critical, which naturally occur when others begin to be put into place, which seem to have limited or no real effect on changing the dynamics of innovation? Knowing these answers and having these clearer to achieve a higher ‘return on impact/investment’ (ROII) has a real business value.

Today, we lack a clear system model that brings the critical innovation factors out and gives them their appropriate values of importance so resources can be allocated accordingly. Also if this can further be extended to provide the ability to model different future states and conceived future scenarios through different impact-investment simulations, this would certainly provide a strong relational tool, for assessing business and innovation allocation, with the appropriate resources. to achieve a greater ‘fitness and impact’ in innovation to focus upon within their capability build.

Approaching innovation in the this more dynamic, fitness orientated way we are suggesting on this site, does lead to greater understanding, a cohesion and a clear direction and purpose. The end result is raising your organizations fitness to innovate to do the jobs the strategic goals call for. You align innovation to these strategic goals. Your fitness to innovate is designed to produce the results wanted.

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